AI
What AI actually changes in marketing work, what it costs, who is building the stack, and where the claims outrun the evidence.
AI
+1
Aug 31, 2026
•
6 min read
The Other Meta Story
Meta replaced a tenth of its people with AI agents. The 1890s already knew what would happen next.
AI
+1
Aug 27, 2026
•
6 min read
The Eager Seller
ChatGPT Ads arrive in Europe, and a CMO weighs the pitch in real time
AI
+1
Jul 23, 2026
•
6 min read
The Truth Harvest
What a day in a pea harvester teaches about the one asset AI cannot copy
AI
+1
Jun 11, 2026
•
5 min read
The Last Inch
Apple lost the AI model race and won the only thing that matters: the inch between your thumb and the answer
AI
+1
Jun 2, 2026
•
5 min read
The Croisette Test
Three questions to ask any vendor selling "agentic AI" in a cabana at Cannes
AI
+1
Mar 23, 2026
•
6 min read
The Taste Test
Three precise reasons AI cannot originate creative work that matters, from someone who can only tell
AI
+1
Feb 24, 2026
•
6 min read
Megaphones and Mirrors
A correction to my Unilever critique: influencer marketing is an infrastructure problem, not a format problem
AI
+1
Feb 5, 2026
•
6 min read
When Good News Becomes Bad News
If you're using AI to make things faster and cheaper, you've built a time bomb into your pricing
AI
+1
Jan 28, 2026
•
4 min read
Be The Corner Store, Again.
The price of scale is closeness. What AI's adolescence means for how we choose to use it.
AI
+1
Jan 22, 2026
•
5 min read
Havas Doesn't Pretend
Build, Focus or Pretend: the only three agency AI strategies. Havas just became the first holding company to admit which one it is on.
AI
+1
Jan 19, 2026
•
7 min read
AI Doesn't Dream
Everyone counted McKinsey's 20,000 agents. Nobody read what Sternfels said next: AI can't aspire, can't judge, can't leap. That is the WPP test.
