What is happening to the holding companies and the agency model, and what it means for the people who buy from them.
What AI actually changes in marketing work, what it costs, who is building the stack, and where the claims outrun the evidence.
Retail media, walled gardens, identity and measurement: how the platforms set the terms, and how to buy from them with your eyes open.
Distinctive assets, provenance, creativity and the weekly shop: what still earns the right into the basket when everything else is automated.
The CMO's chair: budgets, boards, careers, the CFO conversation, and the personal cost of transformation.
Dated calls on the industry, and the scorecards that hold them to account.