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Justin Billingsley
Justin Billingsley

CMO of Nomad Foods (Birds Eye, iglo, Findus) and co-founder of Simbioniq. Nearly twenty years client-side at Unilever, Coca-Cola, Nokia and Orange; thirteen years at Publicis Groupe, seven of them on the Management Committee. Brandflow is written from inside those three chairs.

The Evaporation

The Skin Game

Aug 13, 2026

•

6 min read

The Skin Game

Why outcome-based agency pricing stays rare

Justin Billingsley
Justin Billingsley

Brandflow

Twice weekly, Brandflow cuts through confusion with candid analysis and incisive demystification where others offer platitudes.

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